Digital Market 4 Months
Basics Of Digital Marketing
| Details |
|---|
| Introduction to Online Digital Marketing |
| Importance of Digital Marketing |
| How Did Internet Marketing Work |
| Traditional Vs. Digital Marketing |
| Types of Digital Marketing |
| Increasing Visibility |
| Visitors Engagement |
| Bringing Targeted Traffic |
| Lead Generation |
Search Engine Optimization (seo)
| Details |
|---|
| Introduction to Search Engine Optimization |
| How Did Search Engine Work |
| SEO Fundamentals & Concepts |
| Understanding The SERP |
| Google Processing |
| Indexing |
| Crawling |
On-page Optimization
| Details |
|---|
| Domain Selection |
| Hosting Selection |
| Meta Data Optimization |
| URL Optimization |
| Internal Linking |
| 301 Redirection |
| 404 Error Pages |
| Canonical Implementation |
| H1, H2, H3 Tags Optimization |
| Image Optimization |
| Landing Page Optimization |
| No-follow And Do-follow |
| Creating Xml Sitemap |
| Robot.txt |
Systems Analysis, Design And Testing
| Details |
|---|
| Basic Concept Of Systems |
| Information System And System Analyst Information Systems |
| System Development Life Cycle Introduction To Sdic |
| System Planning. And Information Gathering Initial Investigations |
| Feasibility Study Definition, Importance Of Feasibility Study |
| Tools For System Analysis Data Flow Diagram (dfd). System Design Module Specifications. |
| Input And Output Input Design |
| System Implementation And Maintenance |
Local Business & Google Mapping
| Details |
|---|
| Creating local listing in search engine |
| Google Places Setup |
| Search Engine Visility Reports |
| Verification Of Listing |
| Google Reviews |
Off-page Optimization
| Details |
|---|
| Link Building Tips & Techniques |
| Difference between White Hat and Black Hat SEO |
| Alexa Rank, Domain |
| Link Acquisition Techniques |
| Directory Submission |
| Social Bookmarking Submission |
| Search Engine Submission |
| Web 2.0 Submission |
| Article Submission |
| Image Submission |
| Video Submission |
| Forum Submission |
| PPT Submission |
| Pdf Submission |
| Classified Submission |
| Business Listing |
| Blog Commenting |
| Citations |
| Profile Link Creations |
| Info graphics Submission |
Analysis And Keyword Research
| Details |
|---|
| Market Research |
| Keyword Research And Analysis |
| Types Of Keywords |
| Tools Used For Keyword Research |
| Localized Keyword Research |
| Competitor Website Keyword Analysis |
| Choosing Right Keywords To The Project |
Google Ads
| Details |
|---|
| Google Ads |
| Introduction to Online Advertising and-Ads |
| Ads Account and Campaign Basics |
| Ads Targeting and Placement |
| Ads Bidding and Budgeting |
| Ads Tools |
| Opportunities |
| Optimizing Performance |
| Ads Type |
| Bidding Strategies |
| Search Network |
| Display Network |
| Shopping Ads |
| Video Ads |
| Universal App Ads |
| Tracking Script |
| Remarketing |
| Performance Monitoring |
| Reports |
| 3R’s of Ads |