DIGITAL MARKETING (1 YEAR)
Fundamental of computer & internet networks
| Details |
|---|
| Computer Introduction |
| Computer - Applications |
| Computer Generations |
| Computer-Types |
| Computer Components CPU |
| Input Devices |
| Output Devices |
| Memory Motherboard |
| Computer-Hardware |
| Software |
| Application |
| Number, System |
| Number Conversion |
| Operating System |
| Word Processing |
| Spreadsheet |
| Package Presentation |
| Package Data |
| Base Operations |
| MS Dos Introduction to Internet Www |
| Email, Social Networking & E-GOV Services |
| Digital Finance Tools & Application |
| Overview of Future Skills & Cyber Security |
Basics Of Digital Marketing
| Details |
|---|
| Introduction to Online Digital Marketing |
| Importance of Digital Marketing |
| How Did Internet Marketing Work |
| Traditional Vs. Digital Marketing |
| Types of Digital Marketing |
| Increasing Visibility |
| Visitors Engagement |
| Bringing Targeted Traffic |
| Lead Generation |
Search Engine Optimization (seo)
| Details |
|---|
| What is SEO? |
| Introduction to SERP |
| What are search engines? |
| How search engines work |
| Major functions of a search engine |
| What are keywords? |
| Different types of keywords |
| Google keyword planner tool |
| Keywords research process |
| Understanding keywords mix |
| Google Operator : So that you can find anything on the web |
| On page optimization |
| What are primary keywords, secondary keywords and tertiary keywords? |
| Keywords optimization |
| Content optimization & planning |
| Understanding your audience for content planning |
| What is the difference between keywords stuffing & keyword placement |
| Internal linking |
| Meta tags creation |
| Creating Webpage in HTML |
| Using google webmasters tool & website verification |
| Sitemap creation & submission in website & webmasters |
| How to write a content for article, blog and press release |
| Off Page optimization *What is Domain Authority? |
| How to increase Domain Authority |
| What are back links? |
Social Media Marketing (SMM)
| Details |
|---|
| Fan Page VS Profile VS Group |
| Creating Facebook Page for Business |
| Increasing Fans and Doing Marketing |
| Facebook Analytics |
| Facebook Advertising and Its Types in Detail |
| Creating Advertising Campaigns, |
| Payment Modes |
| Introduction to Twitter |
| Creating Strong Profiles on Twitter |
| Followers, Retweets, Clicks, |
| Conversions, Hashtags |
| LinkedIn Optimization |
| What Is Linkedin? |
| Individual Profile VS. Company Profile |
| Branding on LinkedIn |
| Marketing on LinkedIn Groups |
| Google Plus |
| Tools & Techniques |
| Google + Groups |
| Google Plus for Businesses |
| Structure of Post |
| Post Template Creation |
| Content Creation on Social Media Post |
| Right Hashtag for your Post |
| Analysis of Likes, Share, Comment, Followers, and Retweet |
| Increase Brand Awareness |
| Identify Target Audience and Convert Goal |
| Report Generation on Post Reach |
| Facebook Ads |
| Campaign Setup, Performance monitoring, Analysis, and Implementation |
| Right Target Audience Selection |
| Set on Facebook Pixel Tag |
| Set on Remarketing Tag |
| Weekly and Monthly Ads Report Generation |
Web Design Tools and Publishing
| Details |
|---|
| Introduction to Web Design and Editors |
| Html Basics |
| Cascading Style Sheets [CSS] |
| CSS Framework |
| JavaScript and Angular JS photo Editor |
| Web Publishing And Browsing |
Google Ads
| Details |
|---|
| Google Ad Words/Ad words account structure |
| Creating Search Campaigns |
| Understanding keywords/Creating ads |
| Creating Display Campaign/OptimizingRemarketing |
Google Analytics
| Details |
|---|
| Introduction to Google Analytics |
| How Google analytics works |
| What is link tagging/filters & segments |
| How to view customized reports |
| Monitoring traffic sources |
| Taking corrective actions if required |
Mobile Web Marketing
| Details |
|---|
| Understanding Mobile Devices |
| Creating mobile website through WordPress |
| Use of tools to create mobile Websites |
| Use of tools to create mobile app |
What is Content Marketing
| Details |
|---|
| Objective of content marketing |
| Content marketing 7 steps strategy building process |
| Ways to monetizing authority Blog |
Social Media Optimization (SMO)
| Details |
|---|
| Social Media Optimization |
| Introduction to Social Media Networks |
| Types of Social Media Websites |
| Social Media Optimization Concepts |
| Google+ |
| You Tube |
| Hashtags |
| Image Optimization |
Google Web Analytics
| Details |
|---|
| Getting Started With Google Analytics |
| Navigating Google Analytics |
| Real-Time Monitoring |
| Audience |
| Acquisition |
| Traffic Sources |
| Behavior |
| Content |
| Visitors |
| Live Data |
| Demographics |
On-page Optimization
| Details |
|---|
| Domain Selection |
| Hosting Selection |
| Meta Data Optimization |
| URL Optimization |
| Internal Linking |
| 301 Redirection |
| 404 Error Pages |
| Canonical Implementation |
| H1, H2, H3 Tags Optimization |
| Image Optimization |
| Landing Page Optimization |
| No-follow And Do-follow |
| Creating Xml Sitemap |
| Robot.txt |
ORM
| Details |
|---|
| What is Online Reputation Management |
| What is online reputation management? |
| Why online reputation management is need |
| Understanding ORM scenario |
| How to deal with criticism online |
| 10 Online reputation management |
| Commandments15 ways to create positive brand image online |
| Understanding tools for monitoring online |
| Step by step guide to overcome negative online reputation |
| Best examples of online reputation management |
Email Marketing
| Details |
|---|
| What is email marketing? |
| How email works? |
| Types of email marketing- Opt-in |
| Bulk emailing *What is opt-in email marketing? |
| Setting up email marketing account |
What is Affiliate Marketing?
| Details |
|---|
| 3 A’s of affiliate marketing |
| ive examples of how people are making money as an affiliate |
| Getting your started as an affiliate |
| Getting you approved as an affiliate from |
| India’s top affiliate agencies |
| Trainer shares his secrets of affiliate marketing |