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Digital Marketing (4 MONTH)

Basics Of Digital
Marketing

Introduction to Online Digital Marketing
Importance of Digital Marketing
How Did Internet Marketing Work
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation

Search Engine Optimization (seo)

Introduction to Search Engine Optimization
How Did Search Engine Work
SEO Fundamentals & Concepts
Understanding The SERP “Google Processing
Indexing
Crawling

Analysis And Keyword Research

Market Research
Keyword Research And Analysis
Types Of Keywords
ools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project

Local Business &
Google Mapping

Creating local listing in search engine
Google Places Setup
Search Engine Visility Reports
Verification Of Listing
Google Reviews

Seo Updates And
Analysis

Google Panda
Penguin
Humming Bird Algorithm
Google Penalties
SEO Tools for Website Analysis and Optimization
Competitor Website Analysis and Backlinks Building
Backlinks Tracking, Monitoring, and Reporting
How to Recover Algorithm Penalties
Prevention of Algorithm Penalties to Website
How to Identify Spam Backlinks and Rectification

On-page
Optimization

Domain Selection
Hosting Selection
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-follow And Do-follow
Creating Xml Sitemap
Robot.txt

Off-page
Optimization

Link Building Tips & Techniques
Difference between White Hat and Black Hat SEO
Alexa Rank, Domain
Link Acquisition Techniques
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Article Submission
Image Submission
Video Submission
Forum Submission
PPT Submission
Pdf Submission
Classified Submission
Business Listing
Blog Commenting
Citations
Profile Link Creations
Info graphics Submission

Google Adwords Or Pay Per Click Marketing (sem)

Google Adword
Introduction to Online Advertising and- Adwords
Adwords Account and Campaign Basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring
Reports

Newer Digital Marketing – 4 Months
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Older Digital Marketing – 4 Months

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