Digital Marketing (1 YEAR)

Basics Of Digital
Marketing

  • Introduction to Online Digital Marketing
  • Importance of Digital Marketing
  • How Did Internet Marketing Work
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

Search Engine Optimization (seo)

  • Introduction to Search Engine Optimization
  • How Did Search Engine Work
  • SEO Fundamentals & Concepts
  • Understanding The SERP “Google Processing
  • Indexing
  • Crawling

Analysis And Keyword Research

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • ools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

Local Business &
Google Mapping

  • Creating local listing in search engine
  • Google Places Setup
  • Search Engine Visility Reports
  • Verification Of Listing
  • Google Reviews

Seo Updates And
Analysis

  • Google Panda
  • Penguin
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools for Website Analysis and Optimization
  • Competitor Website Analysis and Backlinks Building
  • Backlinks Tracking, Monitoring, and Reporting
  • How to Recover Algorithm Penalties
  • Prevention of Algorithm Penalties to Website
  • How to Identify Spam Backlinks and Rectification

On-page
Optimization

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-follow And Do-follow
  • Creating Xml Sitemap
  • Robot.txt

Off-page
Optimization

  • Link Building Tips & Techniques
  • Difference between White Hat and Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • Pdf Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile Link Creations
  • Info graphics Submission

Google Adwords Or Pay Per Click Marketing (sem)

  • Google Adword
  • Introduction to Online Advertising and- Adwords
  • Adwords Account and Campaign Basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

Fundamental of computer & internet networks

  • Computer Introduction
  • Computer – Applications
  • Computer Generations
  • Computer-Types
  • Computer Components CPU
  • Input Devices
  • Output Devices
  • Memory Motherboard
  • Computer-Hardware
  • Software Application
  • Number System
  • Number Conversion
  • Operating System
  • Word Processing
  • Spreadsheet
  • Package Presentation Package Data
  • Base Operations
  • MS Dos Introduction to Internet Www
  • Email
  • Social Networking & E-GOV Services
  • Digital Finance Tools & Application Overview of Future Skills
  • Cyber Security

Web Design Tools and
Publishing

  • Introduction to Web Design and Editors
  • html Basics
  • Cascading Style Sheets [CSS]
  • CSS Framework
  • JavaScript and Angular
  • JS photo Editor
  • Web Publishing And Browsing

Social Media Optimization (SMO)

  • Social Media Optimization
  • Introduction to Social Media Networks
  • Types of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook
  • Google+
  • LinkedIn
  • YouTube
  • Pinterest
  • Hashtags
  • Image Optimization

Google Web
Analytics

  • Getting Started With Google Analyt
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

Social Media Marketing (SMM)

  • Facebook Optimization.
  • Fan Page VS Profile VS Group
  • Creating Facebook Page for Business
  • Increasing Fans and Doing Marketing
  • Facebook Analytics
  • Facebook Advertising and Its Types in Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction to Twitter
  • Creating Strong Profiles on Twitter
  • Followers, Retweets, Clicks,
  • Conversions, Hashtags
  • LinkedIn Optimization
  • What Is Linkedin?

  • Individual Profile VS. Company Profile
  • Branding on LinkedIn
  • Marketing on LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus for Businesses
  • Structure of Post
  • Post Template Creation
  • Content Creation on Social Media Post
  • Right Hashtag for your Post
  • Analysis of Likes, Share, Comment, Followers, and
  • Retweet
  • Increase Brand Awareness
  • Identify Target Audience and Convert Goal
  • Report Generation on Post Reach
  • Facebook Ads

Webmaster
Tools

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion

Creating A New
Simple Website

  • Creating A New Simple Website for Your Business

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